IMARi ToNES “God Has No Name”
The genre of Christian Rock is crowded with the remains of many unsuccessful artists. Those who have survived, flourished and gone on to achieve national and international success are surprisingly few. Globally, the most famous international act to have sprung from the Christian charts is undoubtedly Evanescence; with their hardened, multi-layered, strobing guitar-work, haunting, crystal-clearly delivered lyrics and (in their early work) a Belief message carried at a subliminal level, Evanescence took their appeal to a huge audience. This is a fundamental requirement in the Christian Music genre.
Musicologists accept that the genre of Christian Music is split in to a number of sub-genres. These are:
· Contemporary Christian Music (CCM)
· Christian Alternative Rock (CAR)
· Christian Hardcore (CH)
· Christian Hip Hop (CHH)
· Christian Metal (CM)
· Christian Punk (CP) and
· Christian Rock (CR)
This reviewer finds that ‘God Has No Name’ by the IMARi toNES is, for the most part, in the CCM sub-genre, with occasional forays in to CR.
With the album title ‘God Has No Name’, IMARI toNES airs, of course, the age-old paradoxical question: how can God have no name if His name is God? The band then attempt to answer their own question through their own highly individual style. A mix of fast bass riffs accompanied by some wonderfully supportive drumming set the framework; overlaying these sections is a muddled blend of lighter guitar-work and distinctive vocals. The clarity of the lower registers – the bass and the percussion – are regretfully unmatched by the upper elements. At times the delivery of the vocal performance borders on the hysterical. The compositional skills of the group are remarkable given that the Occidental musical frame is so vastly different from the Oriental pattern.
The messages contained in the track titles transcend religious messages: Freedom, Never Too Late To Learn, Stay Beautiful… but the unsubtle doctrinal messages contained in the lyrics firmly mark the potential audience to this album as the ‘already committed Christians’ group. If IMARi toNES adopted a more understated approach to the Belief message they might be able to find a wider audience – and one with less conservative musical values.
It is worth noting that the market for Christian Rock is contracting. The seminal Christian band The Crucified has now explicitly rejected the classification of “Christian punk” and they have shifted to the extreme periphery of the Christian music industry. Even the hugely successful Christian rock band Zao has turned away from the Christian Rock genre. So too has Evanescence. Internationally, Religion is a contracting organism and Christian rock will contract with it. To be successful in a contracting genre any artist has to appeal to the widest possible audience. ‘God Has No Name’ doesn’t hit that mainstream appeal. As a starter though, God Has No Name is a promising work; it promises things for the future.
Reviewed By Brennig Jones

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